What information do you really need from your customers and more importantly what do your customers or clients want from you.
I am often asked to write web forms that ask an enormous amount of information from the person filling it in. This is normally when companies have been using paper forms and are moving to web forms. Often they look like this!
This is a little tongue in cheek but it does raise questions about the type and content of form fields
This is probably more like it..
But I need to mail someone something. I want the details for my database!
Most people. Including the person wanting people to fill out all that information do not want to give out details to you unless there is a very good reason. Wanting it in your database is not a good enough reason.
I send out a brochure!
HIstorically we needed physical address details to send out the real documents via post.
- What is it that you forgot to put on the website?
- Why do you need to make me do something extra to be able to just get some information?
I want to put people on my email list!
Australia has very steep fines for companies that spam. Make it very easy to subscribe and also unsubscribe from your email list.
If you do that then people will stay subscribed as long as you don’t spam them.